KATIE HOWARD MARKETING
Big Impact for your Small Business
HI, I’M KATIE!
I help small businesses create a strong marketing plan and brand assets that help them get discovered, booked, and recommended.
I believe that your business isn’t one-size-fits-all—and your marketing shouldn’t be either. I don’t just hand you a formula. I partner with you to uncover what makes your business actually work—and build a marketing plan that amplifies it.
My approach is rooted in strategic clarity that connects every part of your brand, messaging that reflects your unique value and brand promise, design focused on user experience that builds trust and connection, and a long-term approach that will grow with your business.
With strategy-first marketing, we get into the optics of your business and put a plan together to maximize reach, strengthen visuals, and showcase your business in a way that people will remember. Instead of using a one-strategy-fits-all approach that I see in most marketing plans, we get very custom in understanding what sets your business apart, what your short- and long-term marketing goals are, and what marketing psychology is saying about your ideal client.
I focus on user-experience focused design, long-term strategic thinking, and cohesive branding that you will be able to grow over time. With multiple services offered, I am able to provide continuity of vision, more precise execution, and a better value for your investment.
IDAHO-BASED, SERVING SMALL BUSINESSES EVERYWHERE SINCE 2020.
“Marketing is about understanding people’s needs and wants, and giving them what they want in a way that makes them feel good about it.”
Seth Godin
THE MISSION
Katie Howard Marketing exists to bridge the gap between small business passion and big business presence—equipping entrepreneurs with strategic marketing, bold branding, and the clarity they need to stand out, scale up, and lead with confidence.
LET’S GET INTO IT
Services
Build your business your way—with strategy, clarity, and a brand that actually works.
This is about creating a foundation that doesn’t just support growth—it fuels it.
A strategy-first approach designed to grow your business from the inside out.
No guesswork. No pieced-together tactics. Just smart, aligned marketing that works.
Here’s how we do it:
CLARIFY your unique value and the problem you solve—so people know exactly why they need you. What makes you different? That is our North Star for everything we build.
PACKAGE your offers in a way that feels aligned, authentic, and easy to sell.
DESIGN a cohesive brand that reflects your values, attracts your audience, and stands out for the right reasons.
DEVELOP a marketing strategy rooted in purpose and built for growth—so you can stop spinning and start scaling.
I built Katie Howard Marketing because your business deserves to be accurately reflected, and your clients deserve to know you exist.
I can’t count how many times I’ve stepped into a small business and thought: “People need to know about this.”
The people were incredible. The product or service was exceptional. The passion was obvious.
But when I went to recommend them, their online presence didn’t reflect the magic I experienced. The branding felt off. The messaging was confusing. The marketing didn’t match the impact.
If you think you can get away with not investing in online marketing, take a look at the following statistics:
88% of consumers research a brand online before making a purchase.
And, if what they find doesn’t match what’s offered or build trust in the first few seconds, they leave.
75% of users admit to judging a business’s credibility based on its website design (Stanford Web Credibility Project).
It only takes 50 milliseconds for users to form a first impression of your brand (Google Research).
You could be exactly what someone needs…and still be overlooked simply because your marketing doesn’t accurately reflect your business.
This disconnect between what your business is and how your business looks is why I built Katie Howard Marketing. I get to help you create cohesive, clear, and compelling marketing that positions you as a leader in your area of expertise and connects with your clients in a way they can understand.
